This is our second blog by an external guest contributor, Kym Wallis that should be of interest to our subscribers. Kym’s bio is at the end of this blog. Our aim is to publish a business or management blog on the first day of each month.
Why is Having a Digital Presence Vital for Your Business?
Today we live in a digital society and having an online presence is easier than ever before. A couple of decades ago, business websites were only employed by large companies with huge budgets.
Thanks to the proliferation of affordable development technologies, search engines, and social media platforms, companies of all sizes can now take advantage of the internet.
Below, we’ll go over some of the major benefits that come with having a strong digital presence for your company.
Migrating to a Predictable Model
Before delving into the importance of having online representation, let’s look at the value of moving to a predictable marketing model. Besides lacking granular targeting capacities, traditional marketing methods are characterised for being unpredictable and expensive.
It’s extremely hard to calculate their profitability, therefore you never really know if your investment is worthwhile.
Digital platforms allow intricate tracking and provide a large amount of data you can use to turn your marketing campaign into a predictable source of revenue. You’ll be able to see the number of visitors you have and how they behave. What’s more, you’ll get an idea of the return on investment and make sure your funds are actually being used to improve your company.
6 Reasons You Need to Have a Digital Presence
Although it’s extremely important, there is no exact definition of a “good” online presence. This will vary according to your location, the industry you’re in, and the niche you serve. Some companies can get away with setting up a good site, while others need to deploy social media accounts and other digital channels simultaneously.
Here are some of the benefits of having good representation on digital platforms.
1. Showcase Your Products and Services
Showcasing your products is extremely important, regardless of the marketing channel you’re using. For instance, most business owners would choose to put their best selling products in the storefront in order to attract attention.
Online platforms work exactly the same, except that you have unlimited storefront space. You can create a page dedicated to your products and services to give potential customers information about the different offers you have available.
2. Open Communication Lines
More and more people turn to the internet as the first point of reference when looking for products and services. Opening online channels will help improve communication with your audience as they’ll be able to reach you without going out of their way.
3. Invest Into Trackable Marketing
There are dozens of different online marketing strategies out there, but all of them provide the ability to track your campaigns. Not only this, but the vast majority of digital platforms also allow you to adjust your ads or promotions after they have been launched in order to get the best results.
4. Build Trust with Your Audience
Creating a strong online presence through reviews and testimonials can help build trust with your audience. This works exceptionally well for small companies that serve a local community, even if they don’t offer online services!
5. It’s More Affordable Than Ever
As mentioned before, the cost of developing websites has significantly decreased since the early 2000s. This, plus the development of free social media platforms make it more affordable than ever before for any company to have a strong digital presence.
6. Reach Potential Customers Through Their Preferred Channel
There are more than 3.5 billion active internet users that browse the web on desktop computers, laptops, smartphones, gaming consoles, and other devices. Even if you don’t sell products or provide services over the internet, simply having your information online can help your potential customers find you easily through their preferred channels.
Find a Reliable Business Performance Firm
Building a strong online presence requires a significant amount of work. Besides identifying the best platform, you also have to develop attractive content that entices your audience. You’ll also have to find a reliable firm to help you achieve your vision through actionable plans.
At 5-Dimensionz, our team of business performance builders will be happy to assist you in building your online presence. Learn more about our services by contacting us and we’ll be glad to help find your keys to success.
Kym Wallis, the founding director of Higher Ranking has over 15 years of advertising sales, digital strategy, and business development experience. He is currently working as Digital Adviser for Catalyst Computers.