…it only took 74 days!

“Any leader has to have a certain amount of steel in them, so I am not that put out being called the Iron Lady”

Margaret Thatcher – British Prime Minister

The Falklands War in 1982 between Britain and Argentina lasted only 74 days, culminating in a British victory. This short and bloody conflict has some excellent lessons for managers and leaders.

Background:

Just over 41 years ago this month, on 2 April 1982, the Argentinian fascist military dictatorship decided to invade the British Overseas Territory of the Falkland Islands. They hoped to bolster their dwindling legitimacy by mobilising the long-standing patriotic feelings of Argentines towards the islands, as well as diverting public attention from their ongoing human rights violations against their own citizens and the country’s chronic economic problems.

The islands, 12,000 kms away from Britain are a windswept treeless, damp and cold group of islands. The Falklands had a population of around 2,000 people and its major industry was sheep farming.

In the face of cuts to the military budget by the British Government, the Argentinian military junta miscalculated. They thought that Britain would not respond militarily. However, within three days of the invasion, the British Government under the leadership of Margaret Thatcher had assembled a military task force to retake the islands.

The logistics challenges for the British were immense and the risk of failure high. The Argentinians had 10,000 troops dug in on the islands and were protected by mine fields. Their air force, located on bases on the Argentinian mainland, outnumbered the carrier based British planes by eight to one.

Outcome:

On 13 June 1982, the Argentinian forces on the islands surrendered. Despite the logistics challenges, and setbacks such as the loss of almost all their troop-carrying helicopters on the Atlantic Conveyor the British forces triumphed. The loss of the Atlantic Conveyor meant that the British troops with 80 kgs on their backs had to walk 80 kms in freezing and wet conditions to attack the capital of the Falklands, Port Stanley.

Here are three leadership traits displayed in the Falklands War:

  1. Decisive decision making

The British assembled a military task force within three days of the invasion, despite the fact that the Falklands were over 12,000 kms away from London. This was an example of decisive decision making. In our logistics business, we had a toxic manager who was having a detrimental effect on employee morale and customer satisfaction. One of our partners refused to recognise this situation. When the partner was overseas, we terminated the manager. Within a month, the business he had been managing turned around. Following this action, several supervisors came up to me and said how were pleased that action had been taken. They had been waiting for management action to fix ‘the problem’!

2. Clear purpose

Throughout the crisis, Thatcher’s message was clear and simple. In her communications, there was no doubting her intentions and the purpose was very clear. The British were not going to allow the invasion of British territory by a fascist military dictatorship to succeed.

In my experience, employees respond positively to strong and decisive leadership, especially when there is clear purpose. For example, I was engaged by a business owner to review his business, then introduce standard procedures and managerial disciplines. This message was made very clear to the staff. The culture must change. We would create a work environment through a disciplined and inclusive approach, where employees’ experience, expertise and opinions were valued. The incumbent general manager tried to thwart this approach and was “forced” to leave the business. The staff were relieved. Morale improved almost immediately. They became engaged, as they were now valued and could look forward to the future.

3. Communicate a positive message.

Admiral Sir Henry Leach, Chief of the Defence Force who was instrumental in convincing Thatcher that the islands could be recapture, was asked by her why it was important to retake them.

He said:

“Because if we do not, or if we pussyfoot in our actions and do not achieve complete success, in a few months from now, we will be living in a completely different country whose word counts for nothing.”

Following that advice, Thatcher’s message was positive, and she took the high moral ground.      

  1. We are a democracy
  2. We are not going to have a nasty military junta taking over British territory
  3. We can retake the islands

When I was managing a national vehicle transport company in regional NSW, I was confronted with an unsolvable problem. A private vehicle arrived in our transport depot from Melbourne, several days late. The vehicle owner was arriving in Cairns in far north Queensland the same day. This was three days drive away from Cairns by truck, so he was not going to have his car for the first couple of days of his holidays. Confronted with this problem, I phoned him just as he was boarding the plane in Melbourne offering a solution. A hire car would be provided when he arrived in Cairns until his car arrived. It was a positive message given with authority to solve his problem. The customer continued to use our services for many years.

The British armed forces faced with what were seemingly impossible odds were ultimately successful.

 Do you think that the leadership traits of being decisive, having a clear purpose communicated positively, had a significant bearing on the successful outcome?

‘Real’ leadership is important in any organisation, whether it’s a crisis like the Falklands or not. In my experience, I have found that employees respond positively to good leadership.

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