Further lessons from the farm…
“Farming looks mighty easy when your plough is a pencil and you’re a thousand miles from the corn field”
Dwight D. Eisenhower – President USA
Each year I write a blog about ‘lessons from the farm’. In 2016 it was about constant renewal and in 2017 it was about being careful in assessing opportunities and watching for hidden problems. Growing up on a farm in country New South Wales, Australia provided me with a great grounding for life. It certainly gave me the experience and a sense of perspective to be successful, academically and in business and to handle difficult issues when they arose.
Being a farmer is more than a job, it’s a way of life. It is full of life lessons that you can use as a manager or business owner. Farming is unpredictable – as a farmer you are at the mercy of the weather, whether it be droughts, storms or floods, as well as fluctuating commodity prices.
So what lessons can a farming life provide?
Here are 3 lessons from my childhood…
- Always be optimistic. As a farmer, you tend to always look on the bright side of life even when the problems seem insurmountable. Whether it’s a crippling drought or a flood, or a tractor that breaks down in the middle of the sowing season, there is always tomorrow, next week or next year. I witnessed my father struggling financially to hand-feed sheep during a drought believing that prices would improve. Later on, wool prices increased and this made his efforts worthwhile.
- Deal with disappointment. Often on the farm, despite giving your best effort, things don’t work out. The weather can be unpredictable, crops can be ruined and animals can be lost to drought, flood or fire. This taught me that life is not easy and you deal with disappointment by being resilient. You must keep continuing on. In a period of severe drought, with no farm income and four hungry boys to feed, as a family we dealt with this difficult period by my mother breeding Corgi pups for city people.
- You reap what you sow. Despite the unpredictability of mother nature, in farming generally you get out of it what you put in. Proper preparation of the land before sowing a crop will be more likely to produce a successful crop. The lesson is that when you dedicate your time to doing a job correctly, without cutting corners, you are more likely to get your desired results. In business and in life, the results you get are based directly on the efforts you put into it. Over 40 years ago, my father saw a gap in the market for low fat drought hardy beef cattle. He began breeding Limousin cattle from France, initially through artificial insemination using semen from the best French bulls. Within 10 years his cattle were winning national beef competitions in Australia.
These lessons from the farm serve as good examples of lessons for life. Life is often not easy, whether with family, business or your career. I found myself facing difficult issues in business, whether it was the loss of a major customers, slow paying customers or staff issues. In one year we lost our 2 largest customers in circumstances beyond our control. This threatened the viability of the business. It was similar to the farmer’s livelihood being threatened by mother nature. We knuckled down, believed that the future would improve, dealt with the disappointment and worked hard at marketing our services. Within 2 years our business had grown 50%.
Can you think of examples where you overcame adversity and grew?
Using lessons from the farm is a good reference point for action.